Tag Archives: Marketing Strategy

How to deliver customer value? Kinds

Delivering customer value can be done in several ways. It can be by quality, design or other product attributes. Or, it could be through branding, superior after-sales service, and pricing. Each customer will have different considerations on these aspects. Some like the brand . Or, they buy for quality. Others just buy because it’s cheap. What is customer value? By definition, customer… Read More »