22 Techniques To Get Traffic And Promote Your Blog

By | January 5, 2022

Every business owner who has ever hosted a blog has experienced the frustration of trying to get readers. While we all love it when readers magically come to us, the truth is, it takes some work to build an audience.

It’s easy to get frustrated and give up blogging, but once you experience the benefits of it, you’ll understand that your blog can have a tremendous impact on your business by attracting traffic to your site, helping you build a social media audience and making an impression on prospects and customers. same client.

The following are 22 proven strategies that can help you increase your readership and increase traffic to your blog.

1. Write more

Studies show that the more often you update your blog, the more traffic it will receive.

Google gives higher priority to websites with fresh content, so if you want to get more attention from search engines, keep updating your blog at least twice a week.

2. Promote with social media

Share every new blog post on your social media networks, including Google, Facebook, Twitter, LinkedIn, and Pinterest.

If you spend time growing your network and sharing great content, social media sites can become some of your top traffic sources.

3. Write a better title

The title for your blog post is almost more important than the content itself. That’s because titles help potential readers decide if they should click through and read more. Pay attention to the title of the article you see on the cover of the magazine. They captivate readers with promises and solutions. When you do the same, your readers will increase.

4. Know/understand your niche

While you may be interested in marine life, exotic travel destinations, Little League baseball, and weight loss, you will confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read, and what specific message you want to convey.

5. Include a photo

Research has shown that photos in blog posts increase readership. Photos not only make posts more visually appealing, but you can also include keywords in the Alt Image tag of photos, improving search engine optimization (SEO) for your site. Keep in mind that you can’t just take any photos from Google because you run the risk of violating copyright laws. Instead, find royalty-free images from sites like Clipart.com.

6. Enter keywords

Talking about SEO, keywords are the heart of SEO. One of the easiest ways to generate more traffic to your website is to make sure that every page on your site has a keyword strategy.

So for every blog post you write, choose one key phrase that you believe readers will use to find that post. Next, include that phrase in the post title, page title, in the page content at least twice, in the featured image on the page and also as part of the page link. Concentration of keywords helps Google understand what the page is about, which in turn can lead to more traffic from search engines.

7. Insert link

When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the companies you mention may also notice your posts and link back to you.

In addition, readers will appreciate that you provide resources to make it easier for them to find what they are looking for.

8. Add social sharing buttons

At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn, and other major social networks. Make it easy for readers to spread the news.

9. Retweet previous content

We don’t all view Twitter at the same time, so when you share a link to a new blog post, the majority of your fan base won’t see it the first time around. Repeat your tweets, and don’t be afraid to share previous content. Readers don’t care when it’s written as long as it’s relevant.

10. Invite guest contributors

When other people write for your blog, you add more content that you don’t have to write yourself. As a bonus, those contributors will also share with their network and possibly ask you to write for them, paving the way for new readers for you.

11. Add video

Google owns YouTube, which is one of the many reasons why videos can drive more traffic to your site. Complement the written content on your blog with short informative and entertaining videos.

12. Invest in promotions

If you believe your audience is spending time on Facebook, invest occasionally in sponsored posts. For just $10, you can “Boost” a post and significantly increase its reach.

13. Doing a giveaway acara

Create fun themed days like “Free Book Friday” where your readers can win prizes by posting comments or sharing your link on social media. You can give gifts yourself or invite companies to donate or sponsor this promotion.

14. Write a guest post

Find other blogs that reach your target audience, and offer to contribute to guest blog posts. If the site has a large audience, you can bet that readers will in turn want to engage with more of your content.

15. Cross-promote to your mailing list

Instead of writing all new content for your e-newsletter, share the first paragraph of some of the most recent blog posts and include a link to continue reading on the site. Not everyone takes the time to read your blog every week, so this will help your subscribers invest in your blog.

In addition to the tips above, the following smart strategies will also help increase readership:

16. Easy to read and clear content

Make your content easy to read by using lots of subtitles, bullets, and numbered lists.

17. Don’t forget to include your signature in the Email

Promote your blog in your email signature and your bio on any online profile.

18. RSS Feed

Make it easy for blog visitors to subscribe to your RSS feed.

19. Provide a comment column

Invite readers to leave comments, then respond and let them know you’re engaged.

20. Paste pictures

Create a sticky image with your blog’s address, then paste it where most people see it.

21. Create a good Youtube channel

Create a Youtube channel that links your blog along with promotion to your blog.

22. Do it with fun

Finally, have fun with your blog. If it feels boring, your readers will notice it. But if you enjoy producing content, it will show up and have a tremendous impact on your success.